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Mobikade acquires 50,000 members & 6m monthly PI purely in the UK
Mobikade, ad-funded mobile social networking service, crosses 50,000 members & generates 6 million monthly page views, purely in the UK, six months after its launch in the UK
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London, (ePressReleases.org) February 1 2008 - "mobikade" - a highly successful ad-funded mobile social networking service from Japan, today announced 50,000 members and monthly page views of 6 million since its launch in July 2007. mobikade was launched in the UK by Excite Japan Co., Ltd (Excite Japan), with Global Network Solutions Europe Ltd (GNS Europe), the European business base for Japanese Sogo Shosha ITOCHU Corporation.
Yuki Wada, VP, international business at Excite Japan says, "mobikade has a strong viral introduction element. Members forward interesting content from mobikade to their friends, prompting them to join the network. This has helped us to ramp up the membership rapidly. 6 million monthly page views makes mobikade one of the largest mobile dedicated social networking sites in the UK. Attaining such high page views in a short period of time is the result of regularly adding cool new features which are very popular in Japan. In the next few weeks, flash games will be added on mobikade. Some features to be added include free mobile greeting cards, which will be available before the Valentine season. Sophisticated mobile blog features will also be added in a few weeks time."
Masatomo Hashimoto, manager of e-business at GNS Europe says, "Our experience in Japan puts us in a very strong position in building a successful mobile social networking site. The UK mobile market has not got it right till now, all previous sites merely tried to replicate their PC sites on the mobile or focused on adult related themes. But mobikade is rightly positioned to change this. Our users visit mobikade for a genuine, mobile experience that is enjoyable and valuable, like a mobile social networking site should be. Last month we had the first couple on mobikade who are engaged to get married, indicating that the social networking element on mobikade is coming of age.
Atul Sasane, Head of New Business at GNS Europe says, "mobikade is monitised purely by advertisements. We plan to run a few trial campaigns till March 2008. The purpose of the trial campaigns is to help advertisers try out various options on mobikade and chalk out long term strategies to utilize the power of social networking on mobile. At the same time mobikade can use the trial campaign information to further optimize performance of their ad space. GNS will work closely with major brands in the UK, providing consulting based on Japanese case studies. GNS will leverage their network of Japanese technology providers, helping brands to quickly launch robust WAP sites at very low costs. These WAP sites will have all the sophisticated features widely available in Japan - like user surveys, discount voucher bar code generation, QR capability, etc."
Notes about mobikade:
Mobikade is the free mobile social networking site where users earn points and win prizes. It provides free personal mobile space to keep track of what's new in your life, by posting updates on "What's up now?". By typing in a few words you and your friends can keep track of where you are and what you are doing. Users can also access a wide variety of cool stuff, including games, fortune telling, free SMS, blogs- all for free (operator data access charges apply based on contract package).
Notes to Editors:
To access mobikade, either text mkade to 60017 to receive a link, or type mkade.com into your UK mobile phone's browser and navigate directly to the site.
Notes about Excite Japan:
Excite Japan is an internet information company running the internet and mobile portal site Excite in Japan. Ever since its opening in December 1997, Excite Japan thrives to provide original, high quality contents to its users. Excite Japan is now known to its users as an internet and mobile media that stimulates the intellectual curiosity to those who love urban London, 1st February 2008 - "mobikade" - a highly successful ad-funded mobile social networking service from Japan, today announced 50,000 members and monthly page views of 6 million since its launch in July 2007. mobikade was launched in the UK by Excite Japan Co., Ltd (Excite Japan), with Global Network Solutions Europe Ltd (GNS Europe), the European business base for Japanese Sogo Shosha ITOCHU Corporation.
Yuki Wada, VP, international business at Excite Japan says, "mobikade has a strong viral introduction element. Members forward interesting content from mobikade to their friends, prompting them to join the network. This has helped us to ramp up the membership rapidly. 6 million monthly page views makes mobikade one of the largest mobile dedicated social networking sites in the UK. Attaining such high page views in a short period of time is the result of regularly adding cool new features which are very popular in Japan. In the next few weeks, flash games will be added on mobikade. Some features to be added include free mobile greeting cards, which will be available before the Valentine season. Sophisticated blog features will also be added in a few weeks time."
Masatomo Hashimoto, manager of e-business at GNS Europe says, "Our experience in Japan puts us in a very strong position in building a successful mobile social networking site. The UK mobile market has not got it right till now, all previous sites merely tried to replicate their PC sites on the mobile or focused on adult related themes. But mobikade is rightly positioned to change this. Our users visit mobikade for a genuine, mobile experience that is enjoyable and valuable, like a mobile social networking site should be. Last month we had the first couple on mobikade who are engaged to get married, indicating that the social networking element on mobikade is coming of age.
Atul Sasane, Head of New Business at GNS Europe says, "mobikade is monitised purely by advertisements. We plan to run a few trial campaigns till March 2008. The purpose of the trial campaigns is to help advertisers try out various options on mobikade and chalk out long term strategies to utilize the power of social networking on mobile. At the same time mobikade can use the trial campaign information to further optimize performance of their ad space. GNS will work closely with major brands in the UK, providing consulting based on Japanese case studies. GNS will leverage their network of Japanese technology providers, helping brands to quickly launch robust WAP sites at very low costs. These WAP sites will have all the sophisticated features widely available in Japan - like user surveys, discount voucher bar code generation, QR code capability, etc."
About Global Network Solutions Europe Ltd (GNS Europe)
GNS Europe is a wholly owned subsidiary of ITOCHU Corporation. Based in London, GNS Europe was founded to build business bridges between Japan and Europe and offer new business opportunities in eBusiness and IT Solution business area. In summer 2006, GNS Europe introduced Last.fm in Japan. Current business focus is to leverage leading edge Japanese advertising methods to address the UK market.
GNS Europe | http://www.gnseurope.com | +44 2078270730 | press@gnseurope.com |
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| Company |
Global Network Solutions Europe Ltd
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| Location |
London
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| Person | Masatomo Hashimoto |
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| Phone | 020-7827-0729 |
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| Fax | 07796-446-593 |
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| | Web | http://www.gnseurope.com/ | |
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| Blog | mobile social network | |
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