Published at Tuesday, May 22nd, 2018 - 13:34:03 PM. Kitchen Cabinets Manufacturers. By Zdzislawa.
Excerpt from History Of Kitchen Cabinet Manufacturing Association | KCMA :
Solution. To help achieve Kitchen Cabinet Manufacturing Association goals, we created a logo and tagline, developed collateral materials and launched an advertising and interactive communications campaign. The logo was also used as a certification seal on cabinets to signal “green” environmental standards for consumers. It personifies stewardship through the simple integration of a human figure and a tree and was combined with the tagline “Making more than just our cabinets last” to form the foundation of the branding. According to Janet Titus, Kitchen Cabinet Manufacturing Association Director of Marketing, “The Environmental Stewardship Program is a major initiative for KCMA. The program logo and tagline are going to be a big part of the association’s mission and image into the future.”
In response to the program’s initial success and growing membership, KCMA asked us to develop a website for ESP that would be targeted to consumers, builders and design specifies. We designed a consumer-facing “microsite” that serves as a resource for valuable “green” information. After researching appropriate domain names, we came up with greencabinetsource dot org and used a content management system for the site.
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